Privacy Policy

Last updated: 2026-02-14

Privacy Policy

This Privacy Policy explains how merseyraces.co.uk collects, uses, and shares information about you when you visit our NLP optimized website focused on the Dragon City claim hub.

1. Information We Collect

We collect the following types of information:

  • Personal Data: Information that can be used to identify you, such as your name, email address, and any other information you provide when you register or interact with our services.
  • Usage Data: Information about how you use our website, including your IP address, browser type, pages visited, and the time and date of your visits.
  • Cookies: Small data files stored on your device that help us improve your experience on our website. For more details, please refer to our Cookie Policy at merseyraces.co.uk/cookie-policy/.

2. How We Use Information

We use the information we collect for the following purposes:

  • To provide and maintain our services.
  • To analyse usage and improve our website.
  • To personalise your experience and deliver content that is relevant to you.
  • To communicate with you, including sending updates and promotional materials.
  • To comply with legal obligations and protect our rights.

3. Legal Bases

We process your information based on the following legal bases:

  • Consent: When you have given us explicit permission to process your personal data.
  • Contract: When processing is necessary for the performance of a contract with you.
  • Legitimate Interests: When we have a legitimate interest in processing your data that is not overridden by your rights.
  • Legal Obligation: When we need to comply with a legal obligation.

4. Sharing with Third Parties

We may share your information with third parties in the following circumstances:

  • Service Providers: We may employ third-party companies and individuals to facilitate our services, provide the service on our behalf, or assist us in analysing how our service is used.
  • Analytics: We may use third-party service providers, such as Google Analytics, to monitor and analyse the use of our website. Please refer to their privacy policies for more information.
  • Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to monitor activity on our website and store certain information. For more information, please see our Cookie Policy at merseyraces.co.uk/cookie-policy/.

6. International Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your jurisdiction where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

7. Data Retention & Security Measures

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will take reasonable steps to protect your personal data from loss, theft, misuse, and unauthorised access, disclosure, alteration, and destruction.

8. User Rights & Choices

Depending on your location, you may have the following rights regarding your personal data:

  • The right to access — You have the right to request copies of your personal data.
  • The right to rectification — You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure — You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing — You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to data portability — You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

9. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information.

10. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Information

If you have any questions about this Privacy Policy, please contact us at [email protected].