Cookie Policy

Last updated: 2026-02-14

Cookie Policy for merseyraces.co.uk

This Cookie Policy explains how merseyraces.co.uk uses cookies and similar tracking technologies on our website, which is focused on providing a Dragon City claim hub. This includes information on web claim freebies, event currency prizes, and season pass rewards.

Cookies & Tracking Technologies Used

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files that are stored on your device when you visit our site. The types of cookies we may use include:

  • Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems.
  • Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
  • Personalization Cookies: These cookies allow us to remember your preferences and tailor your experience accordingly.
  • Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests.

Purposes of Cookies

The cookies we use serve various purposes, including:

  • To enable the website to function properly.
  • To analyse user behaviour and improve our services.
  • To provide personalised content and recommendations.
  • To serve targeted advertisements based on your interests.

How Users Can Control/Opt-Out

You have the right to control how cookies are used on your device. You can manage your cookie preferences in the following ways:

  • Through your browser settings, where you can choose to block or delete cookies.
  • By using the cookie consent banner on our website to accept or reject non-essential cookies.
  • By employing third-party tools that allow you to manage your cookie preferences.

Third-Party Cookies/Services

We may also use third-party cookies from services such as:

  • Google Analytics – for tracking website usage and performance.
  • Meta Pixel – for tracking user interactions and serving targeted ads.
  • Cloudflare – for security and performance enhancements.

These third-party services may have their own cookie policies, which we encourage you to review.

Data Retention & Security

We take the security of your data seriously. Cookies are stored on your device for varying periods, depending on their type. We do not retain personal data collected through cookies for longer than necessary to fulfil the purposes for which it was collected.

Updates to the Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically for the latest information on our cookie practices.

Contact Information

If you have any questions about this Cookie Policy or our use of cookies, please contact us at [email protected].